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About Us

Dante Lee, founder of Toys Like Me

Toys Like Me™ was created in 2018 by Dante Lee, an African American dad who noticed that most toys sold by major retailers do not reflect what children with brown skin look like.

He wanted to create backpack dolls™ and other products that Black children could resonate with, that is, toys that would build character, self-esteem, and most importantly... self-awareness!

Lee has been an entrepreneur for more than 18 years, and is mostly known as the founder of popular web sites like BlackNews.com, BlackPR.com, BlackBusiness.com, DiversityJobBoard.com, HispanicJobs.com, and many others.

He travels frequently to Mexico, China, and the Philippines... and speaks 3 languages fluently!